Head of Digital Acquisition & Marketing
Piguet Galland, a private bank based in French-speaking Switzerland, owned by Banque Cantonale Vaudoise, aspires to ensure the serenity of its clients by simplifying the management of their wealth. Thanks to the unique combination of three specific fields of business expertise – wealth advisory, investments and financing – the advisors support their clients, throughout all their life projects.
Piguet Galland, your private bank creator of serenity.
Digital transformation
Led the bank's digital marketing transformation by implementing a CRM, launching a new website, marketing automation and nurturing programmes.
Strategy and team scaling
Managed and grew a team of marketing professionals to ensure timely delivery of projects and campaigns including content marketing, growth marketing, event management, campaign management and sales development.
Digital acquisition strategic focus
I had the mission to focus on the digital acquisition of new clients. My role involved leveraging innovative digital marketing strategies and cutting-edge technologies to attract and engage potential customers online. By optimizing our online presence and utilizing data-driven insights, I aim to enhance the bank's reach and drive growth in our customer base through digital channels.
I led the team to implement an effective system and KPIs for tracking and analysing marketing funnel data, resulting in an increase in customer acquisition and funnel conversion.
I developed a comprehensive digital marketing strategy that delivered exceptional KPIs against the strategic goal of digital acquisition in 2 years.
As of April 2024 vs 2022
Due to confidentiality, real figures cannot be mentioned. The number of X gives a hint of the achieved growth.
Branding
Managed a brand identity project including brand portal, semantic guidelines and visual assets that increased brand awareness and loyalty.
Manifesto
Between us, it's much more than a simple relationship between a banker and their client: it is above all a matter of trust and listening. We support you in your projects to prepare for a stress-free future and enjoy the present moment with serenity.
Our strength: to be a private bank that is close to you and attentive to your dreams and doubts.
Thanks to the unique combination of three specific fields of business expertise – wealth advisory, investments and financing – our advisors support you, with comprehensive advice and talent, to help you achieve all your life projects.
We are your partner for success, a strong team at your side, serving your long-term projects and current needs.
Our ambition: to bring you serenity by simplifying the management of your wealth. Excellence at the service of your projects, that’s what brings you peace of mind.
Piguet Galland, Your private bank Creator of Serenity.
Content Marketing strategy
Defined and launched a new content marketing strategy: newsletter, PR, online financial academy, SEO improvements, social media and blog to increase website traffic.
Content in several formats for optimised distribution
with a strong brand identity
They talk about Piguet Galland
My latest projects
